| Generating FREE
editorial coverage in the media
There are
several ways to get information
about your business, brand or product into mainstream and/or industry media.
Your business can be featured
in target media
 |
You can pay for advertising and/or advertorial space; set
up a sponsorship arrangement with a media outlet; or seek editorial
coverage which is FREE.
To generate editorial
coverage
you need to:
• make sure you have a story which the media will be
interested in
• write a media release that has every
chance of being 'picked up'
• distribute the release
to the right person, at the right media outlet, at the right time, and
• liaise with the media to
increase publication/broadcast opportunities.
Writing a media release that will be successfully ‘picked
up’ by the media is a skill. So are the media distribution and
liaison processes. These actions enhance the chances of your story being
printed or broadcast.
Nikki Shrimpton
has worked on both sides of the media fence. She is
a trained and experienced journalist who has worked extensively in the media, writing
for leading newspapers and magazines. She also has worked for many years in
the PR arena.
NSC provides a comprehensive range of media
services from researching, writing and distributing media releases, to providing
you with media training, as well as templates and media contact lists, so you
can write and send out your own releases.
To find out more contact Nikki
direct. |
.