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Words & messages that work
for you
Public Relations (PR) is essential to the success of
your business and is a vital part of the marketing mix. PR is all about what you
say, how and when you say it, and to whom it is said. Sending the right messages
to the right people, at the right time and in the right way is critical. With a
PR program your communication activities are planned and proactive, rather than
a series of random or reactive responses.
PR services
NSC assists you
to communicate effectively by providing an extensive range of PR
services.
Copywriting: For
newsletters, websites, media releases, advertisements, direct mail, feature
stories, case studies, corporate profiles, annual reports, brochures,
invitations and information booklets.
Media publicity: Generating editorial coverage of an event
or an organisation, its services and/or products via liaison with editors and
journalists to offer storylines, photo opportunities, and exclusives. Writing
and strategically distributing media releases and media alerts to maximise
column inches and airplay.
The web: Use of the world wide web as an effective business and marketing
tool. Designing and constructing websites, website content, menu and
navigational structure, website management strategy, ensuring your site is
‘search engine ready’, website statistics and reporting. Content Management
Systems, web hosting and e-marketing.
Photography: For
use in newsletters, on websites and in print and promotional materials.
Market research:
Ensuring the communication program aligns with and meets your organisation’s
marketing objectives, for a true understanding of the demographic profile of
your customer/client/user base, and to reach your target markets.
PR planning: Tailoring a Public Relations Action
Plan to provide a range of activities, tools, a budget and timeline for
implementation that meets your organisation’s goals, vision and future
directions and contributes to growing your business.
Print and
publication management: Co-ordinating the
creative, production, and client approval processes for all print materials.
Collaborating with graphic artists, film houses, and print shops to ensure
quality, cost-effective work that meets client objectives and deadlines.
Profile and awareness raising: Strategic use of all mediums and methodologies to reach target
audiences and target markets by effectively using the media, print
materials, key messages, the web, images, layout &
design, databases, advertising and editorial content.
Corporate branding: All facets of corporate imagery
from
• logo development, review,
and/or refinement
• stationery
design (letterhead, business
cards)
• using your logo in signage
and advertising
• establishing and
maintaining visual identity standards for
your
organisation.
To discuss your PR requirements contact NSC.
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